AI Revolution
winning the race for AI maturity in marketing
The adoption race is over. The maturity race is on. -lution and Time Under Tension have united to help marketing leaders move from fragmented AI experiments to a mature, agentic operation.
Universal adoption, zero maturity.
100% of marketing teams use AI today
98% are raising their AI budgets next year
4% have AI integrated into real workflows
0% are running autonomous or agentic operations
Teams are using AI for quick headlines and images, but spend is rapidly outstripping actual team capability.
Where does your marketing team sit?
Level 1: Reactive (47%) – Uncoordinated personal use; focus on Risk.
Level 2: Tactical (49%) – Task-level point tools; focus on Efficiency.
Level 3: Operational (4%) – Integrated into core workflows; focus on Speed.
Level 4: Systemic (0%) – Multi-agent orchestration; focus on Effectiveness.
Level 5: Pioneering (0%) – Autonomous agentic operations; focus on Growth.
96% of marketing teams are stuck at Level 1 or 2.
What is AI Revolution?
The maturity model shows you where you stand. AI Revolution is how you climb. One program, five phases, both firms together from diagnosis to a fully agentic operation.
5 Delivery Phases:
Diagnose: Find the gap, audit workflows, and map technical targets.
Establish: Set governance, standardise tools, and roll out foundational training.
Embed: Redesign operating models, evolve roles, and build custom agents.
Orchestrate: Connect multi-agent systems and establish governance at scale.
Scale & Evolve: Scale agent estates, optimize platforms, and continuously evolve the team.
Transformation Depth Meets Agentic Engineering
Redesigning how marketing operates, and building what the redesign demands. Consultancies advise but do not build. Vendors build but do not know the operating model. We do both.
Transformation partner
Authors of the IHAC research, experts in marketing operating models, advisors to 4x In-House Agency of the Year winners.
Build partner
Australia's first OpenAI Services Partner, 3 years of deployed agentic builds, creators of the Peak platform and AI Academy.
A proven track record together
Training and enablement for some of the country’s biggest marketing teams.
Foxtel
Upskilled Foxtel’s in-house agency on generative-AI fundamentals, and shipped two working proofs-of-concept that turn brief-writing and footage search from manual slog into streamlined, AI-powered workflows in just three weeks.
From first trials to tangible AI tools
Asahi
With Gen AI exploding onto the marketing scene, Asahi’s leadership wanted their thirty-strong marketing squad to grasp the possibilities fast, experiment safely, and uncover quick-win use cases that could scale.
Our brief: design and run an end-to-end enablement day that mixed inspiration, hands-on practice, and structured ideation—turning hype into an actionable plan.
Responsible serving of Gen AI for AsahiBringing Gen AI to the breakfast tableSanitarium
A hands-on training session exploring where generative AI is heading and what it means for a global FMCG business. Practical training, getting hands-on with AI tools and exploring how they could apply to workflows, decision-making and strategic initiatives.
Additional customised training programs for teams across the business including marketing to sales, category and HR.
Meet the Founder
We're not here to follow trends—we're here to build something timeless. With a blend of creativity, strategy, and heart, we help ideas come to life.