In the media
2025
IHAC opens entries for 2025 Awards; introduces new categories
“The rise of in-house agencies is driven by cost effectiveness and flexibility.”
-lution launches in-house agency management service
-lution Powered launched to boost in-house agency capabilities
-lution launches in-house agency management service for brands build internal capability
In-House Agency Council summit: A day of insights and ideas
2024
2023
2022
Ex-CUB Marketing Director Chris Maxwell Launches In-House Focused Consultancy -lution
‘More data and precious few insights’ – Q&A with Chris Maxwell from -lution
CUB’s ex-Marketing Director and in-housing architect Chris Maxwell launches Lution outsourced advisory and talent model with ex-Clemenger CEO Nick Garrett
2021

Why In-House and Hybrid Models?
The trend towards in-house and hybrid model agencies is one of the macro trends shaping our industry.
Benefits of Building an In-House Agency
Discover why more brands are bringing their agency models in-house—and what they’re gaining in return.