We support leaders to build smarter, faster, more capable marketing models. 

Designed to meet the demands of a complex, connected, AI-powered world.

What we do

We help marketing teams evolve.

  • Evolve your marketing team.

    • Marketing Model Design

    • Investment Review & Savings

    • Strategy, Planning & Insights

    • Creative/Media integration

    • CMO Advisory

  • Build a world class hybrid in-house agency model.

    • Creative, Production, Media & Operations

    • Embedded In-House Agency

    • Hybrid Internal/External Agency Models

    • Capability & Benchmarking

    • ROI & Chargebacks

  • Build a future ready team.

  • Drive speed and efficiency.

    • Workflow & Process Design

    • Briefing & Approvals

    • Project Tiering & Prioritisation

    • Capacity Management

    • Measurement & Reporting

  • Implement tech that unlocks growth.

    • Martech & Adtech

    • AI Training & Immersion

    • Workflow & DAM tools

    • AI for Creative & Media

    • Creative Automation

Chris Maxwell, -lution Founder & CEO

“As experts and former client-side marketers, we know what it takes to lead change from the inside and make it last.”

How we do it

Through our Evo-lution process, we partner with leaders to evolve their marketing teams.

Our process is proven to drive sustainable change in performance for marketing teams, from the inside.

  • In the Plan phase, we establish a deep understanding of your business. Our benchmarking survey and discovery process enables us to identify challenges and opportunities that are unique to your business. 

    We work with your team to build a vision for the future and then design a tailored solution, including a business case, to bring that vision to life.

    1. Discovery (Where are we now?) 

    2. Future Vision (Where do we want to be?)

    3. Solution Design & Business Case (How do we get there?)

  • In the Build phase, we implement the plan; building the structure, recruiting the right talent, and implementing the processes, tools and tech that will become the basis for efficient ways of working in the evolved model. 

    We support recruitment and staffing services, managed in-house agency services, and RFPs to select optimal tech and agency partners.


  • In the Run phase, we move into delivering the work. Onboarding the team and stakeholders, piloting and operating within the new model. We support constant development and excellence through training programs, creative inspiration and plugging the team into the In-House Agency Council to connect with their peers.

  • We support leaders to continually evolve and improve their team’s capabilities. We measure and benchmark performance through KPIs and our proprietary benchmarking tool. We optimise processes and ways of working to ensure high quality work delivered at speed. We coach and train the talent and build capability to ensure the team stays on the cutting edge.

"From start to finish, -lution demonstrated outstanding collaboration and dedication. They took the time to fully unpack our vision and went above and beyond to get to know our company culture and adapt their solutions to suit our unique needs."

Angela Greenwood, CMO at Youi

The Benefits

The top three benefits of building an in-house (or hybrid) agency model:

  1. Cost efficiencies

  2. Better knowledge of the brand.

  3. Improved speed/agility.

Put another way – better work, faster and more efficiently.

-lution partners consistently report agency, media and production benefits the order of 20-40%.

  • Building internal capability, along with streamlined ways of working will result in more creative, more consistent, more integrated work that is more effective in the market. Which will drive growth.

    -lution partners have won awards for In-house Agency of the Year, Best Integrated Campaign, and Best Creative Work, including Effies, Lions, Pencils and Clio’s.

  • Bringing creative, production, media, data and tech capabilities closer to the brand and closer to the business means that decisions can be made faster. Work can be turned around in days not weeks, meaning that you can be more responsive to your customer’s needs.

    -lution partners report material improvements in speed to market, responsiveness and process efficiency.

  • Clear strategic priorities, improved internal capabilities and more efficient processes result in material gains in creative, production and media efficiencies. Add to this a thorough review of agency and martech expenditures to reduce waste and unnecessary costs. We are confident we will deliver significant savings to the business, often in the $ millions.

    -lution partners consistently report agency, media and production savings in the order of 20-40%

  • “Honda is proud to have partnered with -lution on a number of transformational projects. This process was thorough, and the team at -lution engaged well with internal stakeholders, collaborated, challenged and developed a robust business case for board approval.”

    Belinda Cusworth, GM Customer Experience (Marketing), Honda Australia

  • “We partnered with -lution to help evolve our in-house agency (Balboa) at Foxtel. They deliver exactly what we need with quick turnaround times and a great attitude to boot. They're a valued part of our Balboa team.”

    Aaron Michie, Head of Marketing Operations, Foxtel

  • “We engaged the team from -lution to help drive better efficiencies and smoother workflows through our in-house agency.

    -lution has been integral in helping the agency operate at its optimal best. We wouldn’t have been able to achieve this without them.”

    Belinda Watson, Head of Marketing Activation at MYOB

  • “We brought the -lution team on-board to assist us with the management, selection and implementation of a workflow and digital asset management system. Their expertise, agility and experience were integral to the success of the project.”

    Thomas Burke, Head of Digital at Sportsbet

  • “-lution has added a huge amount of value to Youi, and we look forward to their ongoing support as we aspire to cement our position as one of Australia’s best in-house agency models.”

    Angela Greenwood, CMO at Youi

  • “The team at -lution have been integral partners over the last two years in designing and building TWE’s new In-House Agency, Splash. From team design, to systems, processes and tools, -lution have partnered with us through every step of launching and establishing Splash.”

    Elsa Beaumont, Director of Splash (In-House Agency), Treasury Wines Estates