Meet our team

At -lution all of our consultants are client side marketers with decades of experience leading marketing teams, running in-house agencies and driving positive change.

We are global leaders in building and evolving in-house agencies and hybrid agency models.

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    Chris Maxwell, Founder & CEO

    Chris brings 18 years senior marketing experience working on both agency and client side for brands including Victoria Bitter, Coca-Cola, Playstation, Sportsbet and Penfolds. Chris is the founder of -lution and Executive Chairman of the In-House Agency Council. View LinkedIn

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    Nick Thomas, Partner & Chief Strategy Officer

    Formerly CMO RACV; CCO Betfair; GM Consumer Telstra, and Head of Digital & Consumer O2 in the UK. Nick brings international executive experience having led marketing, product and P&L functions for blue-chip consumer brands in the UK and Australia. View LinkedIn

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    Mike Worden, Partner and Chief Media Officer

    Mike is an experienced, passionate, and accomplished leader in the Media Industry with 20+ years’ experience in both agency and client roles. Most recently he led the creation and transition of the in-house media team at Endeavour Group. Prior to this he was Managing Director at EssenceMediacom. View LinkedIn

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    Abby Blackmore, Creative Operations

    Abby brings 15 years of Creative and Production leadership, having lead teams agency and client side. Most recently as head of Dulux Group's integrated in-house agency overseeing Creative, Production and Digital. View LinkedIn

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    Adam Murphy, Insights & Innovation

    Adam led insights and innovation for Anheuser-Busch and CUB, and spent 12 years at Nielsen working on major brands including Budweiser, Pepsi, Nestlé, and Kimberly-Clark. View LinkedIn

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    Nicola Smith-Cullen, ​Creative Operations

    Nicola is a creative operations expert, helping brands streamline in-house agency workflows, optimise resourcing, and deliver high-impact creative at scale. She brings deep expertise in marketing execution and operational efficiency. View LinkedIn

  • Josh Cave, ​Consulting Project Lead

    Josh leads our Consulting engagements. Josh has spent the last 10+ years in Marketing services. Josh has held Project Leadership and Business Development roles in agencies and was formerly Client Partner at Oystercatchers, a leading marketing consultancy in London. View LinkedIn

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    Nancy Colipe, Process & Operations

    Nancy is our process and creative ops expert, an agile scrum master and deeply experienced in optimising internal processes and ways of working. Formerly in-house creative ops leader at Cotton On and IVE Group. View LinkedIn

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    Teck Goon, Partner & Chief Technology Officer

    Teck is a marketing and media leader with experience across publishers, consultancies, holding groups, and client-side roles. He recently led Retail Media, AdTech and MarTech at Cashrewards, including a major app relaunch. Prior roles include senior positions at Publicis Groupe and Accenture, delivering innovation for brands like Samsung, Disney and Toyota. View LinkedIn

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    Amy Lee, Recruitment

    Amy is often described as “the most connected person in the advertising industry!” She is passionate about the industry and its incredible people and creative work. Amy has worked across clients including Cadbury, Dulux, BMW, Carlton Draught, Cricket Australia, VB, Corona, Coles and Woolworths. View LinkedIn

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    Gen Chatfield, Marketing Manager

    Gen has had an extensive and exciting 15 years (so far) as a brand, content and digital marketer, working for some of Australia's biggest brands including Fairfax Media, Seven West Media, BridgeClimb Sydney and Village Roadshow. After working client side for a decade, Gen made the move to agency side. View LinkedIn

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    Krystal Burns, ​Office Manager

    Krystal has over 15 years’ experience in executive management and event planning for household name brands like Westpac. Krystal ensures -lution runs like a well-oiled machine. Contact Krystal

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    Nick Garrett​, Advisory

    Nick is one of Australia's most respected creative leaders, having led Colenso & Clemenger BBDO and Deloitte Digital.
    Nick is one of our founding shareholders, and has helped to curate our panel of creative, strategic and production talent. View LinkedIn

  • Andy Gibson, Advisory

    Andy is one of Australia’s most accomplished marketers having held global CMO roles at Foster’s Group, Bacardi and Walgreens Boots Alliance, as well as, senior marketing and general management roles at Diageo and Mars. View LinkedIn